a) What is the feeling you wanted your gum package to portray? How did you achieve this?
The feeling I wanted my gum package to portray is feeling welcomed. I did this by using bright colours and also my tagline is more for the kids, also its title isn’t scary. I also used a cartoon version for my picture which stands out a lot.
b) Who are you targeting your gum to? How did you achieve this?
I am targeting gum towards the kids from the age of 7-12, but also the teens might be interested in this gum package.
c) What area in your design did you use Photoshop?
I used Photoshop for the blueberries in the background. I used it to add a fliter and outline the the blueberries in white.
d) More marks are given to designs that are custom created and not just taken from free vectors or free stock photography. What part of your gum package did you custom design?
I design the title of my gum package, the nutrition facts and giving a differnt look to the blueberries.
